Privacy Policy
This Privacy Policy is effective from 9 July 2020.
This Privacy Policy aims to inform you about how 640East collects and processes your personal data.
The 640East locations, website, mobile app and any other means of collecting personal data are controlled by 640East, referred to as “we”, “us” or “our” throughout this Privacy Policy.
640East is the primary data controller for the purposes of this website. Any details in this Privacy Policy may be amended at any time by updating the amended terms here.
SCOPE
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to anywhere we collect your data where this Privacy Policy is mentioned and prompted to agree upon.
You are agreeing to the terms of this Privacy Policy by navigating the 640East website in desktop or mobile view, by transacting, by consenting to submit personal data e.g. your email address, and by registering an account.
640East is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of this information in compliance with the GDPR.
640East does not sell your personal data to third parties.
Why We collect your data
To verify your identity (e.g. automatically logging you in upon returning to the website or mobile app, or by using Google reCAPTCHA)
To make our advertising more relevant to you
To improve the design and style of this website
To inform you about offers, products, or services that you might find interesting if you have chosen to receive these types of communications
To send you service messages about your subscription or account information. This may be by email, overlay on the website, or a push notification.
To make our website easier to find on the Internet and to improve our website by learning which pages and features are interesting to our visitors.
How we collect your data
The 640East website collects personal data when you visit this website, including information about your browser, network and device; web pages you visited prior to coming to this website; your IP address, age, gender, user metrics, and interest data. We use technologies, such as cookies, to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partners. This data is used to run this website, and to protect and improve its platform and services. The data collected may also include details about your use of this website, including clicks; internal links; pages visited; scrolling; searches; and timestamps. This data is analysed in a de-personalised form.
Users who visit this website and have javascript enabled are tracked through Google Analytics. Google Analytics collects information anonymously and reports website trends to us while processing visitor data anonymously. Google Analytics collects a variety of information from users, including the IP address that is used to connect your computer to the Internet, your Internet service provider (ISP), browser type, type of operating system, the full Uniform Resource Locator (URL) clickstream to, through, and from our website, including date and time, cookies, the length of time you spend on particular pages, which links you click while on our site, and similar site visit information. Google Analytics data is shared with Google. For more information on Google Analytics Privacy or to opt-out of having your information shared through Google Analytics, visit: https://tools.google.com/dlpage/gaoptout.
Other ways 640East collects, processes and retains personal information from you are when
you make a transaction with us in store, online, or on our mobile app
arrange for a delivery of a purchase
you provide personal information to us when using our services
If you give us any personal information about someone else, you must do so only with their explicit and prior consent.
Cookies
The 640East website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit About the cookies Squarespace uses.
These functional and required cookies are always used, which allow Squarespace, our hosting platform, to securely serve this website to you.
These analytics and performance cookies are used on this site, as described below, only when you acknowledge our cookie banner. We use analytics cookies to view site traffic, activity, and other data.
How we use your data
When you browse our website, we automatically receive your device’s IP address in order to provide us with information about your browser and operating system. If you have given 640East your email address and/or subscribed to our newsletter, we may retain this information and send you marketing emails about our offers, updates and promotions when there is a legitimate business interest or a reasonable expectation to do so.
We retain your personal information as long as it is necessary or relevant. Cookie information and user identifiers collected by Google Analytics are retained for 26 months.
Marketing emails
We may send you marketing emails, which you can unsubscribe from at any time by clicking the unsubscribe link at the bottom of the email. We share your contact information with Squarespace, our email marketing provider, so they can send these emails on our behalf. There will be no transfer or sale of personal data collected by the newsletter service to third parties.
A confirmation email will be sent to the email address registered by you for the first time for newsletter shipping, for legal reasons, in the double opt-in procedure. This confirmation email is used to prove whether the owner of the email address is authorised to receive the newsletter.
reCAPTCHA
This website has implemented reCAPTCHA v2 and its use is subject to the Google Privacy Policy and Terms of Use. reCAPTCHA is only used to fight spam and abuse on your site. reCAPTCHA is not used for any other purposes such as determining credit worthiness, employment eligibility, financial status, or insurability of a user. The reCAPTCHA API works by collecting hardware and software information, such as device and application data, and sending these data to Google for analysis. The information collected in connection with your use of the service will be used for improving reCAPTCHA and for general security purposes. It will not be used for personalised advertising by Google.
Contacting us via the website
When you contact us by email or via any contact form on this website, the personal data transmitted by you is automatically stored for the purpose of processing or contacting you.
Consent
When you provide 640East with personal information to
make a transaction with us in store, online, or on our mobile app
arrange for a delivery of a purchase
verify your payment card
we imply that you consent to our collecting this information and using it for that specific purpose only. When we ask for your personal information in a contact form and/or a newsletter sign up, we ask you directly for your consent and offer you the option to not submit your details. Our request for your consent is active, and does not rely on silence, inactivity or pre-ticked boxes.
If for any reason you change your mind after having opted in, you have the right to withdraw your consent for us to contact you or retain your information. These rights include:
your right to access and obtain a copy of your data on request
require the business to change incorrect or incomplete data
require the business to delete or stop processing your data
object to the use of your data where the business’ legitimate interests are the reason for use
You can exercise these rights by contacting us at: hello@640east.co.uk.
Disclosure to authorised third parties in the case of an online purchase
640East may disclose your personal information to authorised third party service providers who help us to
facilitate and fulfil a purchase through a payment gateway
facilitate and fulfil order management and delivery
The amount of personal information disclosed is minimised to what is directly necessary to accomplish the specified purpose.
Certain third-party service providers have their own privacy policies regarding the information 640East is required to provide them in order to facilitate a service. We recommend that you read their privacy policies to understand the manner in which they handle your personal information, as these services may be located in a different jurisdiction than you or us.
When / if you leave the 640East online store and are redirected to a third-party application or website, this Privacy Policy or our Terms of Service no longer apply.
Security
Where legally compelling grounds exist we may disclose your personal information to the government and law enforcement; otherwise in the defence of legal claims; and if you violate our Terms of Service.
If 640East were to be acquired by or merged with another company, your personal information may be shared with them under the requirement that they agree to follow this Privacy Policy with respect to your personal information.
Our website is encrypted with SSL (secure socket layer) technology. This means that any personal information, such as credit card information or passwords are private when they are submitted to our site, through a secure connection. SSL provides our website the following important security benefits:
Privacy: encrypts the connection between the browser and web server and securely transmits information (e.g. login credentials) to prevent unauthorised parties from eavesdropping.
Data integrity: prevents unauthorised parties from altering data during transmission (e.g. during a contact form submission).
Authentication: protects against impersonation by requiring web server proof of identity.